By J.R. Robinson, Financial Planner (May 2024)
Millions of consumers who have been disenfranchised by the closure of popular personal finance app Mint.com may do well to consider migrating to eMoney. eMoney is the leading client-facing financial planning platform used by financial planning professionals. Here’s how the features of each app stack up.
Original Mint
Pros
- Renowned for its clean, intuitive user experience
- Widely regarded the best app for budgeting.
- Easy and far reaching account aggregation
Cons
- Advertising driven business model. User financial data used to help advertiser target subscribers.
- Limited functionality outside of account aggregation and budgeting
- App was shut down and user data migrated to Credit Karma.
eMoney
Pros
- Intuitive user experience paired with broad functionality
- Most popular software among financial advisors (100,000+ advisors, 6 million+ users)
- Only financial planning software that includes a document storage vault.
- Detailed asset allocation and holdings reporting, Morningstar research reports, Monte Carlos simulation analyis for goal planning, etc.
- No targeted advertising. No selling of your financial data. No solicitations. Subscriptions to eMoney are truly free through the Nest Egg Guru website.
Cons
- While the account aggregation functionality in eMoney is extremely robust, financial institutions are increasingly restrictive and some account connections need to be frequently refreshed (e.g., Vanguard and Thrift Savings Plan (TSP). This was true with Mint connections as well.
- eMoney is not available as a direct-to-consumer product. Access is only available through enterprise or financial advisor subscriptions. (See NOTE below).
NOTE: Consumer access to eMoney is now available with the launch of a new personal finance website – NestEggPF.com In addition to free access to eMoney the site includes access to Nest Egg Guru’s interactive retirement savings and spending simulation apps, and scores of uniquely engaging original blog posts on a broad range of financial planning topics. The site launched on July 23, 2024 is accessible through the following URLs – NestEggPF.com and NestEggGuruPF.com.
J.R. Robinson is the owner/founder of Financial Planning Hawaii and Fee-Only Planning Hawaii. He is also a co-founder of fintech software maker Nest Egg Guru.